Marketing and Communications Campaigns

My work has maximized the impact of reputation-defining programs through the development of integrated marketing campaigns encompassing websites, print, digital and social media, editorial coverage, publicity, promotion, field marketing and event planning. I've managed the end-to-end communications process, from planning to results measurement. Some examples:

the marquis and the hermione

Led the marketing-based planning, implementation and promotion of this important initiative, in partnership with students, the college archivist, and the ghost of the Marquis de Lafayette himself.

Frankenstein 2029

Over 80 Lafayette students, faculty, staff, alumni, grant artists and community members created Frankenstein 2029 in the new downtown Williams Arts Campus. Check out the cross-channel marketing efforts that helped bring this monster of a project to life.

the wisdom of joe

First Joe Maddon ’76 helped the Chicago Cubs face down 108 years of history, leading them to an epic World Series victory. Now this proud alum was heading back to campus to celebrate. Seven 'Maddonisms' plus a related social media and ad campaign helped highlight his Lafayette connection to the world.